RG4. A privacy focused brand for a Web 3 platform.
[REDACTED] reached out to HEX to build out a crazy and unsettling brand identity that breaks every rule in the world. We quickly put together this identity ahead of their RG4 Anon campaign.
What we did
Brand Identity
Art Direction, Visual Identity, Strategy, Brand Guidelines, Website
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Popcorn

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A gallery of rejected brand concepts and design work. Feel free to browse around
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