WeWeb: A generative brand system for the AI-powered no-code engine for creatives
WeWeb is a no-code platform empowering users to build fast and scalable web applications without requiring deep technical expertise. Our goal was to reposition WeWeb by enabling a playful and community centric brand system that plays into the imperfection of putting ideas together.
What we did
Brand Identity
Art Direction, Visual Identity, Strategy, Brand Guidelines
Collateral
Visual System, Deck, Social Media Templates, Core asset development, Sub-branding, Illustrations, Animations
HEX: Ayush Soni, Hyojung Seo, Ethan Demarest, Liam Fennell
WeWeb: Luka, Joyce
"It was a pleasure collaborating with HEX on our rebrand for WeWeb. They quickly helped us find the creative direction we were looking for, presenting us with multiple approaches.

The team exceeded our expectations, delivering a brand identity that feels uniquely ours while staying contemporary and distinctive. It was a joy working with them throughout the entire process."
Luka Ivanovic
Ex-Head of Design, WeWeb