Sim is an agentic workflow builder. It enables developers and teams to create AI-powered automations, connecting models, tools, and data sources into workflows that run autonomously. Sim needed a brand that could compete visually without defaulting to the enterprise aesthetic that dominates the category.

The brand is built around a single idea: nodes fusing to create new nodes. Sim's product is about composing agents, models, and tools into novel workflows, and the visual system mirrors that logic. Individual units snap together, react, and produce something new.