Fuser: a modular + experimental language, inspired by the flow state
Fuser is the creative workspace where ideas and the experience of using AI evolve together. They empower creatives to use frontier AI technology while actively avoiding the one-shot processes that lead to slop. Because the messy middle – the process of creativity – is where the magic happens.
At the core of Fuser's identity is the idea of the emboss - a simple visual representation of ideas that leave a mark. The logo and the iconographic system transitions between multiple dynamic states, mirroring the fluid creative process.
At the core of Fuser's identity is the idea of the emboss - a simple visual representation of ideas that leave a mark. The logo and the iconographic system transitions between multiple dynamic states, mirroring the fluid creative process.
Brand Identity
Strategy, Direction, Art Direction, Visual Identity Uplift
Design
Website Design, UI Illustration, Motion
Fluid product experiences
As a part of this system, we explored a range of organic UI with the goal of pairing our brand system with functional diagramatic languages
Modular systems at scale
Showcasing the range of an extensive brand built out of simple atomic elements
We made a showreel
Credits
HEX: Ayush, Xchyler, Mario, Gabriel, Josh
Fuser: Dalena, Hirad, Case
Fuser: Dalena, Hirad, Case
