HEX is a full-cycle creative studio for technology companies.

Experimental creative studio creating monopolizing brands for cutting edge companies.

$85M Series B

$27M Series C

Public (Block, Inc.)

$400M ARR, Series D

$55M Series A

$7M Series A

We worked with Buildspace to help build the future of work in Web 3 with a new web app, landing page and brand identity.

$25M Series A

$28M Series A

$19M Seed

$6.6M Seed

$18M Series A

$21M Series A

$8.2M Seed

$12M Seed

$15M Series A

$6.8M Seed

$11.8M Seed

$10M Series A

$4M Seed

select case studies:

Grafana: bringing color and playfulness to a deeply technical developer product.

Brand Identity

Nature through technology for Inference

Brand, Strategy

Sim: Defining the visual system for agentic workflows

Full-Cycle Rebrand

Exa: Paying homage to the Ancient Greek obsession for organized knowledge

Full-Cycle Rebrand

Fuser: An experimental + modular visual system inspired by the flow state

Brand, Strategy

Detail: Visualizing bug finding through oddly satisfying sorting algorithms

Brand, Strategy, Web

First Star: marrying compute and academia with pen plotting.

Full-Cycle Revamp

Founders Inc: Rebranding SF’s hub for ambitious builders and tinkerers

Brand, Strategy

Bringing Conversion's new visual identity to life with a fresh website and product messaging.

Brand, Web

Plasticity: A new brand system designed for the power user

Full Cycle Revamp

Sequence: A crystal clear system spun out of the Excel grid

Brand Identity

Process Breakdown: A brand new default.com

Web, Brand, Product

An illustrative identity for NY-based venture fund, Black Jays.

Full-Cycle Rebrand

Tensorlake: The Engine for Agentic Work

Brand, Web

View More Work

The micro-squad to partner with when leading revamps requiring exemplary creative direction and decisiveness.

Keeping collaboration, craftsmanship and velocity at the centre of our practise, we partner with ambitious leaders to rethink creative direction, digital identity (web) and brand strategy for their big thing. We make your vision our goals and knit ourselves into your team.
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Our lean studio approach allows us to work with a cohort of specialist animators, illustrators, copywriters and developers to bring that special layer of detail into every project. We’re the squad to call when you’re ready to take the creative to the next level.

1,192,201

figma layers, button hovers, webflow div blocks, style scapes and tote bags made

150+

projects completed and shipped. cow!

42

creative specialists who've worked at HEX across projects.

$1B+

raised post brand by clients

1M+

visitors across websites developed by HEX

We worked with Buildspace to help build the future of work in Web 3 with a new web app, landing page and brand identity.

We partnered with Replit to lead brand initiatives across physical and digital activations / events.

We worked with Exa to lead a Greek-inspired rebrand with the thesis to design the perfect search

We partnered with VaynerMedia to bring in new visual ideas with fluid marketing websites and brands for their clients.

We worked with Replo to revamp their marketing website and move them into Webflow.

We helped Square design landing pages, presentation outlines and other marketing materials across platforms.

We worked with Framer to help bring enterprise teams to the platform by designing revamps and landing pages

We collaborated with Founders Inc on a full-scale brand strategy and identity project.

A project is a mission with goals; achieve them

LAW #1

Iterate until perfection.

LAW #2

If it doesn’t serve a purpose, it doesn’t exist

LAW #3

No PMs unless absolutely needed.

LAW #4

Keep the team small but powerful

LAW #5

Moving with velocity doesn’t mean moving with haste.

LAW #6

Art is good; effective design is better.

LAW #7

Feedback and communication are everything

LAW #8

Bloated is bad; focused is good

LAW #9

Stay outside the box; bad ideas are not real

LAW #10

Don’t be an asshole. Or work with one

LAW #11

Sweat the details

LAW #12

Serve the people you choose to work for. Overdeliver when you can.

LAW #13

Experimentation is the norm. Try everything.

LAW #14

writings

Read them all

Process Breakdown: Plasticity Brand & Website

Process Breakdown

Website Design and Development for Default.com

Process Breakdown

Creamier Branding Process Breakdown

Process Breakdown

Brand Strategy & Identity: Wayfinder Ventures

Process Breakdown

How does the full-cycle subscription work?
Exactly like a regular fixed-bid project, but with an open-ended scope. We get on a call to make sure the subscription is a good fit, learn about some of your goals and set some general expectations in feedback and delivery time.
What's your best service?
Our full-cycle brand projects include a new brand identity, webflow website, visual system, and marketing material. It ranges from 6-12 weeks and costs around $15-30K USD. This is our best offering and is best suited for those looking to go 0 -> 1 with a brand new identity.
Do you work on a monthly basis?
Sometimes. It depends on the structure of the work. We offer maintenance services at a discount to our clients where we manage their brands, product design, website, etc.

We also offer our full suite of services at a monthly cost when deliverables aren't set and clients are looking to collaborate based on a timeline. This price is set at $8k/month. You get our entire squad, and we agree upon timelines together.
Where to reach out?
send an email hey@hex.inc
Can I pause / cancel?
Yeah. If you don't have work for us to do but still have days left in your monthly sub, pause your subscription and pick up where you left off. We have a Notion that keeps track of how many days you have left.
Can I pay on a quarterly basis at discount?
Not right now, but you can reach out and we can work something out. Fill out this form.
Where would we communicate?
We're async via Slack for the most part, but we do calls for design reviews, walkthroughs, check-ins, etc. We are positioned as a vendor and not a product, so you will get the experience of a team.