Rebranding SF’s most serendipitous space for ambitious builders and tinkerers
Founders Inc is a giant warehouse in Fort Mason where they bring in some of the brightest up-and-coming founders from all over the world to build in emergent tech. When you walk in, you'll see people building all types of shit - brain computers, robots, VR games.

Our identity for them is rooted in magnetism — Founders Inc as a force pulling the world’s best builders into one place. The system reflects that energy: playful and vibrant to mirror their community, yet structured and deliberate to make the brand instantly recognizable.

We built a modular motion language using Cavalry and procedural animation, designed to scale across web, marketing, and internal collateral. Subtle movement and loops designed to enhance, never distract. Throughout the system, we wove in quiet references to competitive gaming culture with crosshairs, radars, tracking grids, embedding a sense of precision and intensity at the brand’s core.
Corporate sustainability is complex. It’s also imperative–for employees, customers, investors, and of course, our planet. That’s where GreenPlaces comes in. They make being a sustainable business straightforward, and even rewarding. Having out grown their previous identity, GreenPlaces needed to clearly position themselves as the leader for corporate sustainability efforts.
The Challenge
Corporate sustainability is complex. It’s also imperative–for employees, customers, investors, and of course, our planet. That’s where GreenPlaces comes in. They make being a sustainable business straightforward, and even rewarding. Having out grown their previous identity, GreenPlaces needed to clearly position themselves as the leader for corporate sustainability efforts.
What we did
Brand Strategy
Art Direction, Research, Strategy
Visual Identity
Illustration, Imagery, Motion Design, Visual System
Our lean studio approach allows us to work with a cohort of animators, illustrators, copywriters and developers to bring that special layer of detail into every project. With that said, we like to keep our team lean and without project managers. By default, all projects are lead by me (Ayush) and other collaborators are brought on as needed.
Credits
  1. Fafa Motion
  2. Ayush Soni
  3. Joher Khan (Founders Inc)
  4. Aiden Blumenstein (Founders Inc)
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Founders Inc

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