Nature through technology for Inference
Inference has raised an $11.8M seed to enable companies to train and deploy custom AI models that outperform general-purpose alternatives at a fraction of the cost.
We partnered with Inference to explore a thesis of finding nature through technology. The goal was to find a marriage of something extremely fluid, organic and natural with something that geometric, procedural and system-driven. Life, vibrance, optimism, and color.
The messaging is centred around global human connectedness and an optimistic belief in AI and the future it enables. It uses technology to better allocate the planet’s scarce resources, viewing technology not as separate from nature but as an extension of it. Life, vibrance, optimism, and color are core touchpoints of the system, and everything is built on the idea that anyone can contribute to—and benefit from—an interconnected world. The system is inherently symbiotic: participants can serve others or be served by the network.
We partnered with Inference to explore a thesis of finding nature through technology. The goal was to find a marriage of something extremely fluid, organic and natural with something that geometric, procedural and system-driven. Life, vibrance, optimism, and color.
The messaging is centred around global human connectedness and an optimistic belief in AI and the future it enables. It uses technology to better allocate the planet’s scarce resources, viewing technology not as separate from nature but as an extension of it. Life, vibrance, optimism, and color are core touchpoints of the system, and everything is built on the idea that anyone can contribute to—and benefit from—an interconnected world. The system is inherently symbiotic: participants can serve others or be served by the network.
Brand Identity
Strategy, Direction, Art Direction, Visual Identity Uplift
Design
Motion, Illustration, Print, Collateral
Human at the molecular level
Conveying a general sense of connectedness with other humans around the world is a core concept of this system.
Procedural and Infinite
As a part of this system, we created code-based setups meant to feel inifintely looping, constantly moving, and ever evolving.
Embedding biolology and nature
Nature through technology — the tech Inference is building is an extension of nature itself, and doesn't need to be seen as separate.
Life, vibrance, optimism, color
The identity conveys an optimistic view of AI and the future it will bring
You can serve or be served; the network is symbiotic
Visualizing a series of internconnected organic and chemical processes through procedural art.
Neural connectivity as a language
As a part of this system, we researched and experimented with visual references to neural connectivity of the human body.
Credits
HEX: Ayush, Xchyler, Mario, Shiv
Inference: Sam, Abe, Waylon
Inference: Sam, Abe, Waylon
